The organization of Maha Kumbh Mela 2025 has started from January 13 in Prayagraj, Uttar Pradesh. At least 60 lakh devotees have taken bath on the banks of the holy Sangam on January 13, the first day of the Maha Kumbh Mela. The Maha Kumbh Mela will end on 26 February this year. Lakhs of devotees are going to gather here during the organization of this fair. Sangam is the confluence of rivers Ganga, Yamuna and Saraswati in Prayagraj where Maha Kumbh is being held.
Let us tell you that Mahakumbh Mela is organized every 12 years. The economy of Uttar Pradesh is going to get a big boost through Mahakumbh. Fair traders are going to get a big opportunity from this historical religious event. This event is much bigger than the Mahakumbh organized before it.
Mahakumbh 2025 is bigger than before
This year the Maha Kumbh Mela is being organized in an area of 4,000 hectares. A temporary tent city has been built to organize the Maha Kumbh. According to the report of Times of India, the Uttar Pradesh government has spent Rs 7500 crore for this grand religious event. During Mahakumbh, 45 crore devotees from India and the world will come here.
According to statistics, 25 crore devotees had come to the Kumbh Mela of the year 2019, whereas in the Kumbh Mela of the year 2025, this number can reach 45 crores. After this, there will be a continuous increase in economic activity during Mahakumbh. A total economic activity worth Rs 2 lakh crore can be seen during this period. UP government’s economic advisor KV Raju had shared these figures in the Navbharat Times Samvad Conclave last month.
A tent city has been constructed in Prayagraj for organizing this Mahakumbh. 67,000 street lights have been installed in this tent city. A total of nine permanent ghats and 30 pontoon bridges have been built here. Nearly 400 kilometers of temporary roads have been built, reports The Economic Times (ET). The state government has made tight security arrangements by installing 23,000 CCTV cameras, AI-based surveillance and underwater drones. There are 1.5 lakh toilets at the fair venue and 10,000 sanitation workers are deployed to keep them clean. According to ET, around 550 shuttle buses and 7,000 roadways buses will be run to improve connectivity for pilgrims. Railway Minister Ashwini Vaishnav had earlier said that 13,000 trains, including 3,000 special trains, will be run for Mahakumbh devotees.
boost the economy
Maha Kumbh Mela is a huge economic opportunity for various sectors like hospitality, transportation, tourism and retail. The Uttar Pradesh government is promoting this religious gathering and it is expected that it will promote spiritual and religious tourism. Moneycontrol quoted Uttar Pradesh Chief Secretary Manoj Kumar Singh as saying, “Maha Kumbh 2025 is not just a spiritual gathering; it is a huge economic engine. Our focus is on increasing infrastructure, tourism and employment generation, as well as increasing the number of pilgrims. “To ensure a seamless experience.” According to Kumbh Mela nodal officer Vijay Anand, the Maha Kumbh could fetch revenue of Rs 25,000 crore to the state through taxes, fares and other charges.
The religious gathering is expected to significantly benefit the local economy, with financial transactions worth between Rs 2 lakh crore and Rs 3 lakh crore. “The earnings of small-time vendors, such as tempo operators, rickshaw pullers, flower sellers at temple sites, souvenir sellers, boat operators and even hoteliers contribute significantly to the local economy,” Anand told Moneycontrol. The entire ecosystem around the Kumbh Mela is expected to get a huge economic boost.” It is expected that Mahakumbh can also be beneficial for nearby religious places like Varanasi, Ayodhya, Mathura and Vindhyavasini Dham.
In December, Prime Minister Narendra Modi launched development projects worth about Rs 5,500 crore in Prayagraj to improve the city’s infrastructure. Employment opportunities will also increase due to Maha Kumbh. According to the Uttar Pradesh Tourism Department, preparations for this religious festival have already created employment opportunities for 45,000 families. According to Business Standard, the state government is also using this opportunity to project the image of ‘Brand UP’.
Indian industry is reportedly set to spend at least Rs 3,000 crore on branding and marketing in the 45-day Maha Kumbh. Raj Mohanty, vice president of Crayons Advertising, which has bagged the advertising rights for the Maha Kumbh, recently told ET, “We are constantly getting queries on our phones from companies, both domestic and international. There is huge interest from UPI gateway.” “This is the largest religious event in the world, so brands are trying to make the most,” Mohanty said.
