Mahakumbh 2025 The event has always been a wonderful confluence of spirituality, culture, and devotion. But this time, in Mahakumbh 2025, a sensation has spread after the video of a “beautiful Sadhvi” went viral. Sadhvi Harsha Richhariya, wearing a garland of Rudraksha and flowers around her neck, a tilak on her forehead and a calm posture, became the center of discussion on the internet. As soon as the video went viral, people called her the new face of Sanatan Sanskriti, but soon it came to light that this Sadhvi is none other than social media influencer Harsha Richhariya.
Viral video and social media reaction
In the viral video, Harsha Richhariya was seen taking bath in Mahakumbh. Her looks, attire, and personality in the video caught everyone’s attention. Within no time this video went viral on social media. People started calling her “the most beautiful Sadhvi” and “the new symbol of Sanatan Dharma”.
#WATCH #Viral This Sadhvi ji was doing such a show 3 months ago, so how did she suddenly become a Sadhvi in this great festival? #PrayagrajMahakumbh2025 #MahaKumbhMela2025 pic.twitter.com/Z87yfneEar
— News & Features Network (@newsnetmzn) January 13, 2025
However, as soon as this video went viral, people started digging into his background. Harsha himself reacted to this and said,
“It feels good to hear that I am being called beautiful, but the tag of Sadhvi is not appropriate. I never called myself a Sadhvi. It is just the effect of my attire that people mistook me for a Sadhvi.”
Who is Harsha Richhariya?
Harsha Richhariya is a famous social media influencer. His verified account on Instagram is by the name of @host_harsha which has more than 1.1 million followers. His popularity is such that this video which went viral during Mahakumbh got him 1 million followers in a day.
Harsha described herself as associated with the world of anchor, model and acting. He says,
“If I have come from the world of acting, anchoring and modeling, then there is no harm in it. I have adopted Sanatan culture and am moving forward in it. I have taken Mantra Diksha, but becoming a Sadhvi is a long process.”
Association with Niranjani Akhara
Harsha told that she is a disciple of Acharya Mahamandaleshwar Swami Kailashanandgiri Ji Maharaj of Niranjani Akhara. He says that he has taken inspiration to adopt Sanatan culture from his Guru. Her profile on social media is proof that she is deeply connected to Indian culture and traditions.
People’s reactions on social media
People gave different types of reactions to Harsha’s video. While some praised its simplicity and beauty, some raised questions about whether a religious event like the Mahakumbh should be used to boost popularity.
One user wrote,
“Harsha ji has added a new color to the sanctity of Mahakumbh. His attire and personality reflect the modernity of our religion.”
Another user wrote,
“It’s just a way of publicity. “Strict action should be taken against those who make religion a business.”
Mahakumbh 2025: Confluence of spirituality and modernity
This incident in Mahakumbh 2025 raises a big question whether the influence of social media has now reached religion and spiritual events as well? This incident also shows how traditional and modern approaches come together.
future plans
Harsha said that she wants to work to promote Sanatan Dharma and culture in future. She said that social media is a powerful medium through which they will present their culture and traditions to the world in a new way.
