apple samsung smartphone sale in festival season: In the first phase of festival season sales, Samsung has topped the smartphone segment in terms of numbers with 20 percent market share. Semiconductor information platform Tech Insights on Tuesday said consumers bought more than 1 million iPhones during the festive sale held between September 26 and October 6.
“In the first round of festive sales, Samsung led the smartphone sales with 20 percent market share while Apple came in second,” Tech Insight said in a blog.
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Major e-commerce companies Amazon and Flipkart had organized festive sales on their platforms in which various discounts and attractive offers were also made for the customers.
The blog said that Samsung was also the main sponsor of the festive sales on Flipkart and Amazon, which gave it an additional boost. Tech Insights estimates that online sales accounted for 78 percent of total smartphone sales during the first phase of festive sales. With the beginning of Navratri, offline sales also gained momentum.
It was surprising that in this festive sale, the giant company Apple was in second place with 16 percent market share. The sales of iPhone 15 and iPhone 13 models had a major contribution in this. Oppo Group (Oppo and OnePlus), Xiaomi and Realme were among the top five smartphone vendors in terms of numbers in the first phase of the festive season. input agencies
