India’s smartphone market grew 6 percent to 46 million units in the July-September quarter. According to the report released on Wednesday by market research company International Data Corporation (IDC) Limited, Vivo was at the forefront and IQ recorded the highest growth rate among the top 10 brands. Chinese companies dominated the market during the quarter with leading brands garnering nearly 72 per cent market share.
According to the report, the Indian smartphone market has grown for the fifth consecutive quarter. “Smartphone sales in India to reach 46 million units in the third quarter of 2024, a growth of 5.6 percent year-on-year.”
According to IDC’s Q3 2024 Global Quarterly Mobile Phone Tracker, iPhone maker Apple gained 8.6 percent and Samsung gained 12.3 percent market share in the September 2024 quarter.
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The report said, “Apple recorded its biggest quarter ever with 4 million units, led by iPhone 15 and iPhone 13. “This further widens the gap between Apple (28.7 percent) and Samsung (15.2 percent) share by value.” According to the report, phones in the premium segment (Rs 50,000 to Rs 68,000) recorded the highest growth of 86 percent and their share increased to four percent from two percent a year ago.
“The key models were iPhone 15/13/14, Galaxy S23 and OnePlus 12,” the report said. “Apple’s share in the premium segment increased year-on-year to 71 percent, while Samsung’s share declined to 19 percent from 30 percent a year ago.”
The entry-level premium segment (Rs 16,000 to Rs 35,000) recorded a strong growth of 42 per cent over last year and contributed 28 per cent to total sales during the quarter.
“Oppo gained the most, while Samsung and Vivo lost share,” the report said. The combined share of all three in this segment was 53 percent.”
According to the report, the share of 5G smartphones increased to 83 percent, which was 57 percent last year. Whereas the average selling price (ASP) of 5G smartphones declined by 20 percent year-on-year to around Rs 24,600.
Vivo had the highest market share during the quarter at 15.8 percent. During this period, the company’s sales increased by 20 percent on an annual basis. Oppo’s market share in the quarter under review remained 13.9 percent. Realme’s share was 11.5 percent, Xiaomi’s 11.4 percent, Poco’s 5.8 percent, Motorola’s 5.7 percent, IQ’s 4.2 percent and OnePlus’s 3.6 percent.
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At the same time, market research firm Cybermedia Research (CMR) said on Wednesday that in the July-September quarter of this year, India’s tablet PC (personal computer) market grew by 46 percent on an annual basis. Apple’s iPad led in this category with 34 percent share.
According to the report, tablets priced between Rs 20,000-30,000 saw a significant growth of 108 per cent year-on-year, indicating a shift towards premium devices. (Language)
